Allgemein, Inspirationen, Lifestyle

Interview mit Ivania Carpio

Ivania Carpio ist eine wahre Verfechterin des Minimalismus. Die niederländische Stilikone bloggt seit sieben Jahren auf ihrer Website Love-Aesthetics und steht bildlich für die Normcore-Bewegung. Mit ihrem extravaganten und zeitgleich doch so zurückhaltendem Kleidungsstil hat sie sich selbst zur Marke gemacht und erreicht mittlerweile weltweit 150.000 Leser. Die 27-Jährige studierte Journalistin lebt gemeinsam mit ihrem Freund Romeo und der gemeinsamen Tochter Lois in einer Stadt in der Nähe von Amsterdam. Sie arbeitet als Creative Director, Contributor für die niederländische Vogue, Product Designer und Developer. Wir nutzten die Chance und trafen das Multitalent zur Olympus Pen Ausstellung in Berlin, um über ihre minimalistischen Werte, die weit über die Mode hinausgehen, sowie gesellschaftliche Veränderungen zu sprechen.


Miriam: Firstly I am interested in where your inspiration and your sense of aesthetic comes from?

Actually it’s nothing. Nothing inspires me the most. It’s not meant as in „Nothing inspires me“. But actually it’s the lack of something. An empty space that inspires me. If there is a finished product or even a raw material it’s nothing that inspires me more. For example a roll of fabric is much more inspiring to me than a finished dress. I see much more possibilities in a fabric when it’s nothing yet. I can appreciate a finished dress if it’s amazing but I would not change it like someone else would have done with it. But if it’s a fabric or an empty space new ideas, new possibilities come to my mind.

M.: It’s also peaceful. An empty space can be something like a sanctuary from the busy world we live in.

Maybe, yeah.

M.: Is that also something you are looking for? Some relief?

Maybe – now that you say it it makes sense, but I never thought about it. Because I do think that sometimes it gets over-exaggerated. I follow very little people on Instagram for example. Because if there is a show and than you are bombarded with images of fashion. It makes it all uninteresting. Like if you see only one image or a little backstage peek than it’s very interesting, but if you get bombarded it’s over-exaggerated.


M.: Did your sense of style evovlve or was it somehting you were striving for or was it always your style?

No, it was very much an evolution and it still is an ongoing process. I tried a lot of things. I was always dressing up when I was younger. Looking for vintage crazy pieces and making it a challenge to wear them. And every morning would be like a dress up fest. Like „Today I’m gonna be an 80s business woman!“ But it would always feel like a dress up, like someone else or a theme. And everytime I cleaned out my closet the more clean items would remain. Like one T-Shirt I have already had since high school and still wear it everytime. You know, so that’s what I felt most myself in. When it’s actually not about the clothes because it’s so basic, it doesn’t have a print, it becomes more about your identity. The clothes are not on the focus.


M.: I think it’s a very important issue in fashion or even for everybody because finding yourself is a really long process which gets even harder with every new label, with every shop, every opportunity.

Maybe taking distance to that. You go back to not the clothes wear you, but you wear the clothes. It becomes secondary to your identity, that’s right. More subtle.

M.: Do you think there is a shift in society in fashion industry or in society where it comes to this? That our clothes become secondary again?

For sure. I think our generation especially. I actually think fashion isn’t even that interesting. All the pictures I sent to Olympus for example are not fashion photography.



M.: You also post many DIYs or recipes on your blog. So your blog is not only about fashion, it’s more about lifestyle?

I think that clothes are in the same category as other products. A pencil, a notebook are articles of daily use and I think with clothes it’s the same because you wear them all the time and they are a part of you, it’s the first thing you put on in the morning, you live in it. A pencil you use it a couple of hours and that’s why I think it’s the most interesting object.

M.: Where do you get your inspiration from for all your DIYs?

Usually just necessity and functunallity. It’s always been second nature to me. When I needed a table or something I was just looking around the house or on the corner of the street if I find some material and could just make one myself. I’m very impatient. If I have something in my mind I don’t want go to all the shops to see if they have something similiar. And if they have I still had to change it a bit. It’s much quicker to just do it myself.

It takes a lot of time to look around in all the shops. Even if you only do online shopping, it’s really time consuming. Maybe people don’t want to take all the time to just get the things they need in their life – maybe this is also a shift in society. That people don’t want to spend so much time with shopping anymore.

M.: Yeah. I think it’s kind of like a lie that girls want to shop all the time.

It’s a stereotype I think.


M.: How do you manage your daily routine? You are a mother, you have so many projects, you are a very successfull business woman.

I don’t know. I don’t sleep I think. (laughs) Yes, a lack of sleep.

M.: Do you have a to-do list for every day?

I don’t work in days of the week, so I work every day. Also Saturday, Sunday. I just do this. Sometimes I even don’t know what day it is. I work with projects: I have to finish this. And I don’t work from 9 to 5 or from Monday to Friday . It’s just: Today I have to to this. And I don’t really keep track.


M.: I think it’s easier when you like what you do.

As I work on myself, I can make my own times. I don’t have to be in 9 to 5, Monday to Friday.

M.: That can be exhausting I think.

But it’s also a circle – where you can make your own circle.

M.: It’s your schedule.



M.: Are there any blogs you follow? You said you follow very little people on Instagram. What kind of blogs do you like?

I like to follow blogs that have to do nothing with fashion or very little because I like to stay uninfluenced. I’m afraid it would corrupt my own view. Too much will influece you. It’s not that I don’t like other blogs I just don’t want to corrupt myself. So I like to follow architecture blogs. And there is one blog, it’s called „patternity“. They use patterns everywhere.

M.: You need to have an eye for those hidden beautiful things, to see them. There is a German Motto „Ich sehe das, was du nicht siehst“. I have it printed out over my desk. How do you make your photos? Is it hard work or do the arrangements just happen naturally?

Sometime it does. And sometimes it’s hard work. I would have to shoot it three times or searching for the right position all day.

M.: Thank you for your time. It was a pleasure meeting you, Ivania!


Die tolle Svenja hat für WEMAKETHECAKE tolle Fotos und diese analogen Aufnahmen von Ivania und Romeo aufgenommen. <3

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Interview: Miriam Zenner | Fotos: Svenja Trierscheid

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